The What, Why and How

We help organizations to get a better understanding of the cultures they are a part of and affected by.

Against popular belief, the foremost obstacle to success in an organization is the lack of cultural understanding. To succeed one needs to understand the cultures at stake.
- Organization culture
- Innovation culture
- Market culture

Equipped with business anthropology glasses and the ethnographic method, we uncover blind spots, "truths" and stagnated assumptions – generating insights and ideas, detecting opportunities, and driving change.

"Organizations live or die by their connection to culture."

                                  Grant Mc Cracken