The What, Why and How


What:
We help organizations to get a better understanding of the cultures they are a part of and affected by.

Why:
Against popular belief, the foremost obstacle to success in an organization is the lack of cultural understanding. To succeed one needs to understand the cultures at stake.
- Organization culture
- Innovation culture
- Market culture


How:
Equipped with business anthropology glasses and the ethnographic method, we uncover blind spots, "truths" and stagnated assumptions – generating insights and ideas, detecting opportunities, and driving change.

"Organizations live or die by their connection to culture."

                                  Grant Mc Cracken