Market Culture

Market Culture

There is no such thing as one market - or for that matter one culture. Today's markets consist of several tribes - and within them micro-tribes, all with swiftly changing believes, values and relations to the organisation’s offer.

By detecting these tribes and map their preferences, one can better match the coherence between customer value and brand offer.

Tribal Close Up

- user and market knowledge.

What believes are dominating? What hidden needs are unmet? How do users relate to your services, products, or organization? These are some of the questions that are under scrutiny and analyzed.

We help you achieve knowledge and insights by conducting a Tribal Close Up.

Strategic Communication

- the act of choosing a route.

Imagine your organization as a ship - small or big. The crew is your organization, the cargo your offer, the harbors your market, the sea your challenge, the wind in the sails your communication - got the picture? In Strategic Communication we determine what to say, how, where, and when to say it. Set sail!

Brand vs Customer Values

- perfect match?

In a best-case scenario, a brand´s value equals the value users acknowledge. Values need to be constantly updated and re-positioned due to the fact that trends as preferences changes. In Brand vs Customer Values, we conduct quality studies to find out where values meet or disagree with your target group.


-  marketing from three perspectives.

ARCTM  is a tool that gives you the full picture, three perspectives that give the pre-requisite to developing strategies in order to enter a new market, finding new areas or segments.

ARCTM is either offered as a full qualitative study or as a two-day internal workshop.