Innovation Culture

Innovation Culture

Innovations not only facilitate our everyday life - they change what it means to be human; our view on accessibility, connectivity, security, work, our senses, even time itself. These conditions have to be addressed when conducting ideation.

Ideation is not about far-out ideas – it's about having the right people, how they are led, and about understanding the innovation culture and the market.

Tribal Close Up

- gaining human insights.

What will drive your product category in the future? Where is the market in regards to knowledge, awareness, and consumer behavior? What trends and perspectives are at stake?

An ideation or innovation process starts by defining the situation by mapping the landscape.

Innovation Culture

- creating culture.

Innovation is about having the right people, the right knowledge, and the right management.
A successful innovation culture has an open structure, encourages cross-border and social networks
- giving a thriving innovation culture.

Social & Environmental Analyses

- being future-oriented.

Major changes in society as technological development, migration, legislation, climate change and globalization affect the organization. Social and environmental factors will have an impact on the branch and organization and hence need to be addressed. Understanding trends is core.

UX & Innovation Design

- a user-centered approach.

UX starts with human insights. It involves behaviors, attitudes, and emotions. UX includes the practical, experiential, affective, meaningful, and valuable aspects of ownership.  It’s about enhancing the experiences that people have while interacting with your product or service.