Ideation & innovation

Innovations not only facilitate our everyday life - they change what it means to be human; our view on accessibility, connectivity, security, work, our senses, even time itself. These conditions have to be addressed when conducting ideation.

Ideation is not about far-out ideas – it's about having the right people, how they are led, and about understanding the innovation culture and the market.

ideation & innovation

Tribal Close Up

- gaining human insights.

With Tribal Close Up we bring knowledge and insights to the ideation and innovation process.

What will drive your product category in the future? Where is the market in regards to knowledge, awareness and consumer behaviour? What trends and perspectives are at stake?

An ideation or innovation process starts by defining the situation - asking the right questions, as getting relevant information by mapping the landscap.

That is the essence of a Tribal Close Up.

Innovation Culture

- creating culture.

Innovation is about culture - i.e. what innovation culture your organization has. It´s about having the right people, the right knowledge, and the right management.
A successful innovation culture has an open structure, that encourages cross-border cooperation and social networks.
A culture that encourages the difference and actually supports failure.
An organization that allows, creativity and improvisation, as well as letting it take time to mature and flourish.

We help you set up a thriving innovation culture.

Social & Environmental Analyses

- being future-oriented.

Social and Environmental Analyses focus on the trends taking part in the world. Major changes in society as technological development, migration, legislation, climate change, and globalization affect the organization and in extension its innovation.

We identify the social and environmental factors that will have an impact on the branch and organization and hence need to be addressed.

Understanding society and trends - where it´s heading is core to successful innovations.

UX & Innovation Design

- a user-centered approach.

User Experience & Innovation Design doesn´t start with functions or algorithms, it starts with human insights.

With needs and how it enhances our ego.
UX is about how a person feels when interfacing with a product, system, or service. It involves behaviors, attitudes, and emotions about using a particular product, system, or service. UX includes the practical, experiential, affective, meaningful, and valuable aspects of ownership.  It’s about enhancing the experiences that people have while interacting with your product or service.

We help you gain human insights and create user-centered innovations.